How to Add Google Translate in WordPress

We live in a diverse world where people speak many different languages. According to Linguists, there are anywhere from 6000 to 7000 different languages in the world. Even though a lot of people can understand English, it is worth translating your site if a large group of your audience is from a specific region. Often while searching for development tutorials, we end up on French or Russian blogs. We simply use Google Translate to translate the site over to English. It’s not always the best, but it is good enough for comprehension purposes. In this article, we will show you how to add Google Translate in WordPress.

Adding Google Translate in WordPress

First thing you need to do is install and activate Google Language Translator plugin. After activating the plugin go to Settings » Google Language Translator to configure the plugin. These settings are similar to the settings available for the official Google Translate widget for websites. You can choose a layout for the translate form. Most importantly you need to activate the plugin by checking the box next to Plugin Status and press Update Option button.

After saving the settings for Google Language Translator plugin, go to Appearance » Widgets. Drag and drop a text widget to your blog’s sidebar and paste this shortcode inside the text widget:

[google-translator]

Save your widget and preview the Google translator on your website.

Google Translate not only allows your users to read a translated version of your website, but it also allows them to translate your website. This allows your readers to improve the machine translation of any page by suggesting improvements to Google translation. In fact, if you have a good reader base, then you can get your whole website translated by volunteers.

We hope this article helped you add Google translate to your WordPress website. Google Chrome browser by default adds a translate option when it detects a different language on the page, but other browsers do not. Do you think that webmasters should provide translation tools on their website or should they rely on the users to access translated version on their own? Let us know by leaving a comment below.

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Safari 4+, Chrome 1+, Firefox 3.6+, and Opera 11.10+ are all now supporting CSS3 gradients. This wide browser support makes using them for progressive enhancement all the more appealing. More good news, CSS3 gradients fall into the camp where you can specify fallbacks (i.e. images) so that browsers that don’t support them just use the image instead.

But wait… if you need to use an image anyway, why bother with declaring the gradient with CSS? That is kind of how I felt for a long time, but there is one important aspect that makes it worth it: browsers that support them don’t load the image fallback. One less HTTP Request = all the faster your site will load.

How it’s done

Cutting to the chase, here is the CSS for the most simple possible top-to-bottom linear gradient:

.gradient-bg {
/* fallback/image non-cover color */
background-color: #1a82f7;

/* fallback image */
background-image: url(images/fallback-gradient.png);

/* Safari 4+, Chrome 1-9 */
background-image: -webkit-gradient(linear, 0% 0%, 0% 100%, from(#2F2727), to(#1a82f7));

/* Safari 5.1+, Mobile Safari, Chrome 10+ */
background-image: -webkit-linear-gradient(top, #2F2727, #1a82f7);

/* Firefox 3.6+ */
background-image: -moz-linear-gradient(top, #2F2727, #1a82f7);

/* IE 10+ */
background-image: -ms-linear-gradient(top, #2F2727, #1a82f7);

/* Opera 11.10+ */
background-image: -o-linear-gradient(top, #2F2727, #1a82f7);
}

You could add the non-prefixed version too, but since that’s not yet supported in anything I typically opt out of that, in case there are last minute changes to spec.

And once more with better formatting and without the comments:

.gradient-bg {
   background-color: #1a82f7; 
   background-image: url(images/fallback-gradient.png); 
   background-image: -webkit-gradient(linear, 0% 0%, 0% 100%, from(#2F2727), to(#1a82f7));
   background-image: -webkit-linear-gradient(top, #2F2727, #1a82f7); 
   background-image:    -moz-linear-gradient(top, #2F2727, #1a82f7);
   background-image:     -ms-linear-gradient(top, #2F2727, #1a82f7);
   background-image:      -o-linear-gradient(top, #2F2727, #1a82f7);
}

Demo

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The advantage of the organic listings is that six of seven consumers click on the organic listings. Also, there is no cost per click, so each individual visitor generates no cost. Finally, once the website is listed in the organic listings, it provides a long-term strategy. The disadvantages are that to obtain first-page positions with organic listings requires time. To implement an organic listing strategy requires a person who is an expert in SEO. SEO is not a simple task that can be easily learned by an office staff member. SEO requires considerable expertise, constant vigilance and continuous revision and updating of the website.

A combination of PPC and organic listing strategies are recommended for most Internet marketing programs. The PPCs can be used to generate visitors in the short term, and the organic listings, through an SEO strategy, can be used to generate much higher traffic over the longer term.

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Paid Listings. These are listing positions that are purchased as advertisements. These paid listings are called Pay Per Click or PPC listings. In the PPC strategy, advertising positions are purchased on the search engines for each keyword of focus. Each time a consumer clicks on one of these advertisements, there is a cost, thus the name “Pay Per Click.” The listing positions of the advertisements depend on the cost each advertiser is willing to pay. The higher the cost per click, the higher the advertisement appears on the page. Some keyword PPC costs are quite high; for example, the cost to be the top advertising position for the key search term “new york lasik” has been as high as $20 per click. Yahoo! has a PPC division (formerly known as Overture) that supplies advertisements on Yahoo! and MSN. The Yahoo! advertisements appear on Yahoo! and MSN at the top of the search page and then along the right side of the page. To purchase advertisements on Google, Google’s Adwords program must be used. The Google advertisements appear at the top of the page in the blue “Sponsored Links” and then along the right side of the page.

Free or Organic Listings. Organic listings are those websites selected by the search engine to appear in response to a key word search. These listings are not based on a payment by an advertiser. These listings are typically listed down the middle of the search page. Yahoo!, MSN and Google use different methods to choose which websites should be listed in prominent positions. This is why the websites listed on the first page are different on each search engine for the same search term. All three engines use a complex and unique algorithm to rank each website and then place each website in a database. Once a search term is typed into the search box, the search engine pulls the websites from the database depending on the ranking developed by the algorithm. The process to optimize a website so that it is ranked highly by the search engine algorithms is called Search Engine Optimization or SEO.

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Keyword Focus

All Internet strategies are driven by the keywords of focus. The keywords of focus are those search terms that are used by consumers to find information about the specific health care procedures and other services offered by the practice. To increase the number of potential patients that visit the website, and ultimately the practice, the practice website must be easily found by consumers who are looking for information about these practice areas.

Search Engines

The dominant search engines are Google with 48% share, Yahoo! with 21% share and MSN with 12% share (Nielsen NetRatings, May 2005). AOL has a 5% share; however, AOL no longer maintains its own search engine, and its search results are provided by Google. The remaining share is made up of a number of smaller search engines such as AskJeeves, Mamma, etc. Clearly, for a strategy to be effective, the practice website must have high listing positions on one of the top three search engines, particularly Google. On each search engine, there are two types of listing positions: paid listings and free (“organic”) listings.

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For a website to be properly optimized, the website must meet certain criteria. These criteria are:

• Amount of Content
• Amount of Targeted Content
• Content to Code Ratio
• Quality of HTML Code
• Link Popularity
• Longevity

All of these factors combine to provide the ranking for the website. During the optimization process, Ceatus Media Group personnel will evaluate the website design based on these criteria. Aspects of the website that are weak, in terms of these criteria, will be revised and strengthened. These revisions will improve the rankings and visibility of the website.

Reports

As part of the SEO process, Ceatus and practice personnel will work together to designate the specific keywords of focus for the SEO strategy. These keywords of focus will be the key search terms that are most important for the practice to improve search engine rankings, increase Internet visibility and increase practice growth. After the keywords of focus have been designated, a report will be generated before the SEO process begins. During each phase of the SEO process, the practice will receive updated reports showing the changes in the website rankings for the keywords of focus. These reports will provide objective information to the practice as to the improved visibility for each keyword of focus and the success of the SEO program.

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